About Us
Our Story: Crafting Brilliance Since 2004
Founded in 2004 by Ashok Bhoraniya, our journey began with a focus on crafting small-sized diamonds with precision and dedication. As the company grew, Ashokbhai’s son, Vivek Bhoraniya, joined the business, bringing expertise in larger-sized diamonds and expanding our capabilities across all aspects of diamond manufacturing. With far-sight experience gained from working his way up through every stage of the diamond manufacturing process, Vivek has played a pivotal role in driving innovation and excellence throughout the organization.
With time, we embraced cutting-edge technology to enhance our processes, ensuring seamless operations and top-tier quality control. Every innovation is thoroughly studied before implementation, allowing our customers to benefit from reliable, high-performance results.
We’ve built lasting trust through our commitment to quality, ethical practices, timely deliveries, and exceptional post-sales service. Our skilled diamond artists and strong management team have helped us overcome challenges of brilliance and consistently deliver diamonds of exceptional quality.
Today, thanks to our values and customer focus, we are proud to be recognized as a leading global diamond manufacturing service provider.
Chairman's Note
My journey with diamonds began at the age of 17, and from the very start, I immersed myself completely in diamond manufacturing, gaining hands-on experience in every department. This ground-up knowledge has deeply influenced how I lead our business today—honoring each diamond not just for its natural beauty, but for its immense value. We believe a diamond is nature’s precious gift and must never be wasted. That’s why we treat every customer’s diamond as our own, crafting it with care, precision, and a steadfast commitment to quality. Here, experience meets passion, and craftsmanship transforms nature’s wonders into lasting brilliance.
To deliver complete solutions from rough diamonds to studded jewelry with exceptional quality, swift turnaround by using advanced technology that consistently exceeds customer expectations.
We are dedicated to ensuring our clients achieve maximum returns on their investments. It is our privilege to partner with businesses of all scales within the diamond sector – from local manufacturers in Surat to large enterprises with operations across India and a significant international footprint.
